UST Strengthens Presence in the Australian Market with Strategic Acquisition of Leading Consulting Firm Strativity Group

UST Strengthens Presence in the Australian Market with Strategic Acquisition of Leading Consulting Firm Strativity Group

Move further bolsters UST’s end-to-end digital transformation capabilities in the Asia Pacific region

Mumbai, India - 24 April 2024:  UST, a leading digital transformation solutions company, today announced that it has acquired Strativity Group, a boutique strategy consultancy specializing in customer-centric transformations. Strativity is renowned for delivering customer experience strategy, design, innovation, change management, and operating models through adopting an insight-led approach that creates competitive advantage and tangible value creation.

UST and Strativity share a common vision of empowering client growth by creating and activating meaningful experiences for customers, employees, and partners. By bringing together Stativity’s customer-centric advisory credentials and UST’s domain, process, and technical expertise at a global scale, UST believes it will be well positioned to help clients navigate the complexities of the ever-evolving business landscape to meet customer expectations and drive tangible business outcomes.

“Everyone at Strativity is excited to join the UST family. With our shared values and credentials, we intend to continue raising the bar as we combine customer strategy, research, and design advisory with domain and technical expertise to accelerate our clients' competitive and experiential edge in the ANZ region,” said Brad Meehan, Managing Director, Strativity.

“We are thrilled to welcome the talented team from Strativity to UST. This acquisition underscores our commitment to providing our clients with innovative and impactful end-to-end solutions to their business challenges. With this acquisition, we will be able to combine customer strategy, experience design, and organizational change with our traditional strengths in enterprise architecture, product engineering, Gen AI & data services, process transformation, cybersecurity, and SaaS implementation to deliver even greater value to our clients,” said Kumaran CR, Managing Director, UST Australia.

Strativity's team will lead the customer experience strategy and design solution offering for UST in the Australia and New Zealand region, bringing their expertise in strategy development, customer experience, and organizational change management. Strativity clients can expect a seamless transition, with the same high level of service and commitment to excellence they have come to expect.

Earlier this year, UST had also acquired Leonardo, a leading provider of business process improvement, automation, and integration services in the Australia and New Zealand (ANZ) region. UST is a global company with prominent clients and partners in diverse industries. Strategic acquisitions are one of the key pillars of its growth strategy, as the company seeks to expand its capabilities, reach, and impact worldwide. The acquisition of Strativity marks a significant step in UST’s commitment to offer its clients end-to-end customer-centric digital transformation solutions.

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