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Tanishq's ‘Rivaah x Tarun Tahiliani’: A Fusion of Timeless Traditions and Modern Bridal Jewellery
2nd September, 2023: Tanishq, India’s leading jewellery retail brand, proudly presents 'Rivaah x Tarun Tahiliani,' an enchanting collaboration with visionary fashion designer Tarun Tahiliani under the exclusive wedding sub-brand, Rivaah. This partnership marries timeless traditions with contemporary elegance, capturing the essence of Indian culture while embracing the evolving preferences of metro brides.
'Rivaah x Tarun Tahiliani' redefines bridal elegance by blending age-old traditions with modern sensibilities. Drawing inspiration from Tarun Tahiliani's iconic embroideries - Chikankari, Kashida, Zardosi, and Diamond - this collection promises to set a new standard for bridal jewellery. Each piece reflects the bride's individuality, incorporating Tahiliani’s rich archives of iconic embroideries and patterns with Tanishq’s timeless jewellery craftsmanship.
Craftsmanship meets Indian embroideries in the 'Rivaah x Tarun Tahiliani' collection, featuring Chikankari from Lucknow, Kashida from Kashmir, and more. This ornate collection is a splendid choice for Indian weddings, catering to the desires of modern brides who seek both comfort and style. It offers a versatile range suitable for various wedding occasions, from grand ceremonies to intimate gatherings. The jewellery showcases unique designs that seamlessly blend opulence with extravagance, celebrating culture and tradition while aligning with the contemporary preferences of today's brides. The collection is meticulously crafted with intricate techniques like Rawa, Filigree, Chandak, and enamel work, along with colored stones piroi, offering exclusivity and uniqueness in bridal ensembles.
Mr. Ajoy Chawla, CEO Jewellery Division at Titan Company Limited, commented, “Rivaah x Tarun Tahiliani is a collaboration rooted in shared design values and principles, empowering the modern Indian bride. It intertwines timeless traditions and exquisite craftsmanship, weaving a harmonious tapestry of handcrafted artistry and contemporary allure. This collection captures the essence of age-old traditions while embracing the evolving tastes of new-age brides. It redefines bridal elegance with Tanishq's timeless jewellery craftsmanship.”
Ms. Revathi Kant, Chief Design Officer, Titan Company Limited, added, “The 'Rivaah x Tarun Tahiliani' collection is a testament to the synergy between timeless craftsmanship and modern elegance. It transcends eras, appealing to the modern bride. Taking inspiration from Tarun Tahiliani’s iconic embroideries, this collection is ethno-contemporary in all its magnificence. It's designed for the discerning new-age Indian bride who loves to participate in her wedding. The collection is a celebration of artisanal craftsmanship and traditional artistry.”
Fashion designer Tarun Tahiliani expressed his excitement about the partnership, stating, “My brand has always been about India-modern, and our collaboration is a perfect match of two brands that celebrate Indian heritage and culture with a contemporary twist in our crafts. My brand stands for lightweightness, fun, and exuberance, which this campaign about the free-spirited bride beautifully encapsulates.”