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Streaming Services Take Over Global Television Market


The global television business is in a state of flux. Traditional linear television is facing increasing competition from streaming services, and the way people watch television is changing rapidly.


Here are some key trends in the global television business:

  • The rise of streaming services: Streaming services like Netflix, Hulu, and Amazon Prime Video are growing in popularity, and they are taking market share from traditional linear television. In 2022, streaming services accounted for 25% of global television revenue.

  • The decline of linear television: Linear television is losing viewers, and its ad revenue is declining. In 2022, linear television accounted for 75% of global television revenue, but this share is expected to decline in the coming years.

  • The growth of mobile viewing: People are increasingly watching television on their mobile devices. In 2022, mobile viewing accounted for 20% of global television viewing time.

  • The rise of personalized content: People are demanding more personalized content, and television providers are responding by developing new technologies that can deliver personalized content to viewers.

These trends are having a major impact on the television industry. Traditional television providers are facing challenges, but they are also innovating and finding new ways to reach viewers. Streaming services are growing in popularity, but they are also facing challenges, such as the need to produce high-quality content and the need to acquire new subscribers.


The future of the television industry is uncertain, but it is clear that the industry is undergoing a major transformation. Traditional linear television is facing increasing competition from streaming services, and the way people watch television is changing rapidly. The television industry is in a state of flux, but it is also an exciting time for innovation.


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