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Step into style and comfort with Bata’s latest 24x7 Glam Collection


Step into style and comfort with Bata’s latest 24x7 Glam Collection

Explore trendy pop-colour footwear for round-the-clock fashion

17th April 2023: Bata India, has unveiled its latest 24x7 Glam Collection with a campaign film featuring its brand ambassador, Disha Patani. With the launch of this new collection featuring Bata Red Label, Bata Comfit and Naturalizer, Bata India has solidified its position as a fashion-forward brand that offers stylish and comfortable on-trend footwear.

The ‘So Stylish, So Comfortable’ 24x7 Glam Collection has been specially curated keeping in mind the need for both, style & comfort for the contemporary Indian women. The latest collection is inspired by international trends and offers versatile styles of heels such as pump, square toe, block, platform, chunky and angular.

Anand Narang, VP, Marketing & Customer Experience, Bata India Limited said, “With new-age styles, the 24x7 Glam Collection addresses our customers’ need for international styles having fashionable colour-pop heels blended with comfort. The latest collection offers a delectable palette of colors from Bata Red Label & Bata Comfit such as fuchsia, lavender and elegant pastels. Along with being stylish, the new collection boasts of added comfort offered by Bata Comfit’s patented, Active Walk and Memory Foam insole. From block heels, platforms, sneakers to stylish pump shoes, Bata’s 24X7 Glam Collection has it all”, Narang added.

With today’s fast-paced world and changing lifestyles, women are looking for footwear options that are both stylish and comfortable. Whether dressing up for a party in high block heels or stepping out for business as usual in all-day comfort wear, the 24x7 Glam Collection blends style with comfort to fulfill both their fashion and functional needs.

Conceptualized by Contract Advertising India, the campaign film successfully captures the essence of the versatile 24x7 Glam collection. It features Disha seamlessly transitioning between different roles throughout the day, whether it is an action-packed scene in a shoot, a talk show appearance, a house party, or a leisurely stroll. Set to the beat of, “It’s got to be Bata”, penned down by the celebrated lyricist, Amitabh Bhattacharya, the film effectively showcases the new collection and rightly conveys the tagline ‘So Stylish, So Comfortable’.

Subho Sengupta Executive VP and Managing Partner, Contract Advertising India said, “Footwear is often thought of as a trade-off between style and comfort. However, in today's fast-paced world, women need shoes that are both stylish and comfortable. In the campaign film, Disha elegantly displays the collection's shoes while shooting, appearing on talk shows, or simply socializing with friends.”

The 24x7 Glam Collection can be shopped across Bata retail and partner stores pan India, leading marketplaces and through its website, bata.in.

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