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NXTDIGITAL’S “NXTHUB” BAGS THE “BEST INNOVATIVE PROJECT OF THE YEAR”
The prestigious National Feather Award for the “Best Innovative Project of the Year” was awarded to NXTDIGITAL Limited for its innovative and future-ready digital NXTHUB project; at a function in Mumbai today. The NXTHUB is a one-stop digital solution – delivering digital TV, broadband, OTT and WIFI.
The “NXTHUB” concept was designed and rolled out by NXTDIGITAL Limited (“NDL”), the media vertical of the global Hinduja Group and India’s premier integrated digital platforms company, with a presence in digital cable, satellite (HITS), broadband, WIFI, content and OTT distribution and teleshopping. NDL has a presence in more than 4,500 pin codes, covering over 1,500 cities and towns.
The NXTHUBs are owned and operated by NDL and equipped with the latest technology comprising an ADDS or Advanced Digital Distribution System – with the capability to deliver over 650 Digital TV services received via satellite to Last Mile Owners (LMOs) and their end subscribers. NXTHUB’s avant-garde technology, with the plug-and-play model eliminates the need for LMOs to invest in headend and related technology, whilst being able to give their customers, the width and depth of digital services. Expanding the current offering that includes digital video, broadband, OTT and WIFI; these NXTHUBs are future-ready to offer a slew of additional digital services to a wider geography.
NDL has set up over 90 NXTHUBs and is in the process of rolling out more, strengthening its footprint across the country to ensure affordable digital services to all, in line with the Government’s vision of a “Digital India”.
Receiving the award, N K Rouse, Chief Operating Officer at NDL says “NDL has always been at the forefront of innovation, using technology to boost digitisation of our networks and endeavoring to deliver the best to our customers. Our focus continues to be on strengthening the overall ecosystem by harnessing the convergence of technologies, delivered through a national network of NXTHUBs”.
The NXTHUB project is spearheaded by Manoj Agarwal, Commercial Director at NDL who commented that “This prestigious award reflects our vision and mission of a complete digital transformation. Digital TV, OTT, WIFI and broadband are the start of expanding our digital highway of services that have been developed by NXTDIGITAL”.