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KRAFTON India Elevates Gaming with Bollywood Superstar Ranveer Singh as BGMI's Brand Ambassador
New Delhi, September 5th, 2023 - KRAFTON India takes a monumental step forward in the gaming landscape of India with the thrilling announcement of Bollywood's dynamic powerhouse and youth icon, Ranveer Singh, as the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI). This strategic alliance seeks to fuse the excitement of gaming with the magnetism of Superstar Ranveer Singh, promising to provide enhanced experiences to millions of gamers nationwide.
The partnership between BGMI and Superstar Ranveer Singh signifies a significant leap towards recognizing gaming as a medium for immersive entertainment and community engagement. BGMI, India's most beloved battle royale title, discovers the perfect companion in Superstar Ranveer Singh, who resonates with the vigor and enthusiasm that gamers bring to the battlegrounds. This groundbreaking collaboration marks the synergy of two forces known for pushing boundaries, poised to introduce gaming and BGMI to the masses in an unprecedented manner.
With this collaboration, KRAFTON will unveil the Play Pure campaign, celebrating the purity of players, through the charismatic lens of superstar Ranveer Singh. As part of the campaign, BGMI players will be encouraged to be fearless and embrace their authenticity in the Battlegrounds!
Sean Hyunil Sohn, CEO of KRAFTON India, expressed his enthusiasm about this groundbreaking partnership, stating, "We are thrilled to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unwavering spirit seamlessly align with the essence of BGMI. KRAFTON has always been committed to delivering immersive and captivating experiences to our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment."
Ranveer Singh, equally excited about this new venture, shared his thoughts, "As an artist, I see gaming as an extension of my creative expression. The dedication, competitiveness, camaraderie, and team spirit in the gaming world deeply resonate with me. BGMI has evolved into a cultural phenomenon, creating a platform that unites individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community."
Digital Film: Watch the announcement here