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Honda Motorcycle and Scooter India expands its Road Safety Awareness Campaign at Bhuj

Honda Motorcycle and Scooter India expands its Road Safety Awareness Campaign at Bhuj


A campaign that left a notable imprint on over 2200 school students and staff members!!


Bhuj, 22nd Feb,2024: Ensuring road safety is the topmost priority of HMSI. To promote responsible behavior on the roads and to aid in creating a more conscientious and safety-oriented society, the company frequently conducts Road Safety Awareness Campaigns across various regions of the country. HMSI firmly believes that such campaigns encourage individuals to adopt safe driving practices, fostering a culture of caution and consideration on the roads. One such campaign was recently held in the city of Bhuj which left an indelible mark on the participants. On the premises of Army Public School, HMSI saw an enthusiastic participation of more than 2200 school students and staff members.

HMSI firmly believes that imparting road safety awareness at an early age is imperative, and thus, promotes the inclusion of road safety educational curricula at both school and college levels. Understanding that young minds are receptive to learning, the company aims to empower the next generation with the knowledge and skills necessary for navigating roads responsibly. The road safety awareness campaign consists of highly interactive and engaging activities such as Road Safety Games, Safe Road Theory Session, Road Signage and Riding posture training.

Since inception, in the state of Gujarat, HMSI has imparted education to nearly 3 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them to be the safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporates and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1.    PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

2.    INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

3.    EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

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