Goodknight Jumbo Fast Card initiates ‘#MaccharoKaLockdown’ in its new TVC for Jumbo Fast Card, a unique paper-based mosquito repellent
Mumbai, Nov 22, 2021: Goodknight, a market leader in the household insecticide space from the house of Godrej Consumer Products Limited, has unveiled a TVC for Goodknight Jumbo Fast Card, an innovative spiral shaped paper-based mosquito repellent. The creative highlights the robust technology of Goodknight’s Jumbo Fast Card which activates fast action and has an instant knock-down effect on mosquitoes.
Conceptualised by Wunderman Thompson Mumbai, the film opens with a father-son duo, where the son is informing his father about another lockdown in progression. Cheering his frowned father, he exclaims that lockdown is not for humans, but harmful mosquitoes. Finally, the mother comes to the rescue with Goodknight Jumbo Fast Card, a unique paper-based mosquito repellent. The film shows that as soon as one light a Jumbo Fast Card it instantly affect mosquitoes and they get visibly knocked down. The new film promises that this product protect families from mosquitoes for entire evening, up to 4 hours.
Sunil Kataria, CEO - India, and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As the leader in the household insecticides category, Goodknight is committed to innovating and providing effective yet safe solutions at very low cost. With this TVC, we aim to reach out to maximum households and communicate the product’s dual benefits of instant efficacy and up to 4 hours of protection from mosquitoes. Jumbo Fast Card is an effective and affordable solution against mosquitoes in the urban and rural landscape. Jumbo Fast Card is also a safe and quality alternative against illegal incense sticks that contain harmful chemicals and can cause health hazard on prolonged usage.”
Commenting on the film, Steve Priya, ECDs & VPs, Wunderman Thompson Mumbai said, “The idea was centred around the current context, where the lockdown has just ended and things are opening up. Everyone seems relieved. But imagine another lockdown being announced. Thankfully it’s ‘Machharon ka lockdown’. Not only does it grab attention but also brings out the 2 most desired benefits for consumers. One, it works instantly or like we call it FATTACK SE! Two, its effect lasts for 4 long hours, which is the entire evening.”
This revolutionary product does not depend on electricity, making it a viable option for both urban and rural areas, susceptible to mosquito menace. Goodknight Jumbo Fast Card is available in a pack of 10 cards and is affordably priced at INR 15. This means the per usage cost is as low as INR 1.5 only. It also leaves a pleasing fragrance that lingers around the room
Film link: https://youtu.be/HbMKrdK51Uo
ABOUT GODREJ CONSUMER PRODUCTS:
Godrej Consumer Products is a part of the over 124-year-young Godrej Group. We are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, we have witnessed rapid growth and are pursuing our exciting and innovative aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good & Green approach to build a more inclusive and greener India.
At the heart of it all, is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.