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  • Writer's pictureBiz Industry
    • Sep 1, 2023
    • 2 min read

Fastrack launches actor Vijay Devarakonda as Brand ambassador, with a Fashion First take on youth


Fastrack's 'Be Both' Campaign: Vijay Deverakonda Takes the Spotlight as Brand Ambassador

Celebrating Youth's Unique Paradoxes: Fastrack Welcomes the Era of Unapologetic Expression


National, August 31, 2023: Fastrack, India's iconic brand for watches and accessories, has once again captured the essence of youth with its latest brand campaign, 'Be Both.' This innovative campaign applauds the youth's ability to seamlessly navigate the complexities of contradictory ideas, beliefs, and attitudes. Through #BeBoth, Fastrack embraces this new era of youth expression, especially in the realm of fashion. The campaign features India's beloved young superstar, Vijay Deverakonda, who now assumes the role of Fastrack's brand ambassador.


The campaign vividly portrays the coexistence of seemingly opposing aspects in the lives of today's youth, represented through an array of unique fashion contradictions - Subtly Dramatic, Seriously Playful, Prim and Improper. The brand's intention is to inspire its audience to wholeheartedly embrace their contradictions and confidently showcase them.


At the core of the campaign is a collection of 15 distinct watches, meticulously crafted to blend elements that might appear paradoxical. This collection includes skeletal automatics, chronographs, and multifunctional designs for young men, as well as bling rose gold and uniquely crafted bracelet designs for young women. The price range for the Fastrack #BeBoth collection spans from Rs 2995 to Rs 9995.


Ajay Maurya, Head of Marketing and Product at Fastrack, commented, “With this brand campaign, Fastrack spotlights the dualities that define the lives of today's youth, intricately woven into their self-expression. ‘Be Both’ celebrates this facet of youth lifestyle, seamlessly integrating the brand into their fashion narrative. We are thrilled to collaborate with the talented trendsetter, Vijay Deverakonda, who embodies authenticity, versatility, and style, making him the perfect ambassador to represent Fastrack's new brand ethos.”


Fastrack's brand ambassador, Vijay Deverakonda, shared his excitement, stating, “I am truly thrilled about partnering with Fastrack. The brand consistently delves into the most intriguing aspects of youth culture, and it continues to do so with this campaign. 'Be Both,' with its message of celebrating the dualities within one's personality and choices, resonates deeply with me. I am particularly excited about the creative and fashionable expression given to this unique observation.”


The Fastrack ‘Be Both’ Collection watches are available at Fastrack & Titan World Stores, Multi-Brand Outlets, Lifestyle & Shoppers Stop, as well as online on platforms like www.fastrack.in, Flipkart, Amazon & Myntra. Fastrack's association with Vijay Deverakonda and its compelling campaign reinforces its position as a brand deeply attuned to the evolving spirit of the youth.


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