DORITOS FORAYS INTO GAMING SEGMENT WITH CALL OF DUTY MOBILE AND LAUNCHES NEWLY DESIGNED PROMO PACKS
Every newly designed promo pack unlocks 100 Weapon XP that can be redeemed in Call of Duty®: Mobile
Offer valid till 31st January 2023 on promo packs worth INR 10, 20, 30, 50, and 85 of Doritos Nacho Cheese, Sweet Chilli and Masala Mayhem flavours
New Delhi, 16 November 2022: Doritos, the world’s number one Nacho Chip brand*, has collaborated with Call of Duty®: Mobile to bring a bold new initiative for consumers and gaming enthusiasts. Between now and 31st January 2023, Doritos-loving gamers across India can unlock 100 Weapon XP (Experience Points) cards by using the 15-digit code printed inside every newly designed promotional pack of Doritos.
The offer is valid on all Doritos packs worth Rs 10, 20, 30, 50, and 85 in all three flavours – Nacho Cheese, Sweet Chilli and Masala Mayhem. The newly designed packs are available at Dmart, Reliance, More and 24SEVEN stores, as well as online platforms including Swiggy InstaMart, Amazon, Zepto, Blinkit and Big Basket.
Talking about the collaboration, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “We love bringing new and exciting offers for our consumers, and what’s more exciting than one of the world’s boldest brands meeting one of the world’s most popular game franchises! Gaming is something we really want to develop in India. It’s a means for us to deepen our connect with today’s generation through a highly engaging format that is not only booming in the country but has also been successfully leveraged by Doritos globally.”
To activate the code, consumers should note the 15-digit code inside their Doritos promo pack, visit https://www.callofduty.com/redemption, follow the instructions therein, and enter the code to redeem their 100 Weapon XP cards, which they can use as in-game currency to level up and unlock new content within the game. The participation in the promo shall be subject to the T&C at https://www.pepsicoindia.co.in/cod-t-and-c.