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Anticipated Surge in Demand During Summer Season



"Summer is the most anticipated season for our business, especially for categories like Ice Creams, Curd and Beverages. With the Indian Meteorological Department (IMD)’s prediction of above-normal temperatures and a hot summer this year, we are expecting multifold surge in demand of these categories. For instance, ice creams alone have witnessed a significant rise of 20% in demand in comparison to same period last year.

 

We are fully prepared to match this growing demand and have already augmented our production capacities as well as our distribution infrastructure. We have invested up to ?50 crore in augmenting capacities to ensure product availability across our markets of operations. As we get into the season, we are all geared up to excite consumers with our delightful offerings of over 30 new products including a range of around 20 new ice cream products followed by Greek yoghurts and other dairy products. Overall, we are very optimistic about the season and expect the demand towards our dairy products strengthening by 25% – 30% over the last season’s demand."

 

-         Mr. Manish Bandlish, Managing Director, Mother Dairy Fruit and Vegetable Pvt. Ltd.



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